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Internet Marketing & Social Media

Posted by Admin on February 11th, 2010 No Comments
LOGO2.0 part I

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Internet Marketing & Social Media: 3 Avenues

Internet marketing tactics should include social media since it has become the modern way of interactive communication online. It is all about engaging actively and ‘meeting’ with other sociable people regularly even with day to day information (social networking) or highlighting excellent articles, videos or websites (social bookmarking) through to visiting forums in which visitors communicate their thoughts and opinions on a particular topic.

Social Networking

As a way of connecting with friends and their friends, social networking has grown to be very well-liked. Depending on the social networking website, most of these online community members connect with a common interest, such as hobbies, religion, or politics.

Internet marketers have found that social networks have today grown to be a main opportunity to advertise their blog or website. Your initial choice is to incorporate a link to your blog in your profile page. Alternatively, inform your online contacts of your blog by way of your inserted messages, but only occasionally.  Keep in mind that your network is in reality social, so frequent selling will result in you being ‘blocked’ or ‘uninvited’. Preserve your social integrity.

Facebook and Twitter are the most well-liked social networking tools and many people link them both to save time making entries. There are several other social networking sites such as: FledgeWing which is an entrepreneural community targeted towards worldwide university students; Gogoyoko Fair Play in Music which is a site for musicians and music lovers; Shelfari for booklovers; Yahoo! Answers that  is a platform simply for questions and answers.

With over 62 million active members, Facebook is a network that offers an enormous possibility for attaining high rankings. Likewise, when used in combination with Twitter, particularly Twitter accounts for a definite niche, your sphere of influence can grow exponentially. After you have formed a reliable reputation, you could from time to time suggest a great website or a very good article, video or webinar. This is how you draw visitors to your sites.

Social Bookmarking

Social Bookmarking sites such as Digg, Technorati, Delicious, Reddit and StumbleUpon (to name just a few) enable you to share, arrange, search, and handle references to articles, videos or websites. That is, they are in fact a reference point from which people are sent to the information they may be looking for. Often they are accompanied by remarks or votes of endorsement or disapproval. This is called a ‘folksonomy’ or social tagging and the benefit to internet marketers is that you are able to make sure your own tagged comments are keyword-rich and include a URL to your site. This is another one of the best marketing tactics you can use.

There are two vital steps to social bookmarking and social networking:

  1. Insert a set of links to all of your favourite social sites below your posts to enable visitors to also extend the good word of your site’s content. Free programs such as Social Twist, make the process fast and simple.
  2. Inform your preferred social sites yourself, yet again utilising your Social Twist program, when you add a post on your site (whether visual or audio).

Forums

Forums are the third style of generating traffic through social contacts. These help people to recognize you as an expert in your subject so you may direct them, again only from time to time, to your site.

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7 Best Marketing Tactics to Boost Your Sales

Posted by Admin on January 27th, 2010 No Comments

7 Best Marketing Tactics to Boost Your Sales

Astute internet marketing tactics are vital now with millions of websites being visited by millions of computer users. Otherwise how can you, for instance, ascertain that your product or service can be viewed by your target customers and that your leads will be taken up by them?

Here are a few tips for both paid and organic (free) advertising:

Backlinks for Page Rankings

1. Placing a link (also called a backlink) to sites that are similar in content will improve your page rankings, especially if those sites themselves have a high ranking. Furthermore, investigate the reasons those websites’ search engine rankings are high, why they get traffic, where there is external linking and what other ads are placed on them.  If you provide links to these sites, then it will improve your own page ranking. When your ranking begins to climb, this is a recognition that your site’s content is weighty so other sites, in turn, choose to have links to your web pages. This will mean that people can reach the site where your product or service is located, even if they are searching from a different site.

Pay Per Click (PPC Advertising)

2. Pay-per-click (PPC) is also a web advertising strategy that is a form of paid advertising. You will only have to to pay for the ad if the link is clicked.  If you choose this method of advertisement, ensure that you are using services that set restrictions on day by day expenses.  There are also tools that help you examine the PPC results.

Domain Name Choice

3. Choose your domain name at ADomainNameForYou judiciously. Domain names that are product – related help consumers to remember your domain, so they can return to your site even without the links. Do your best to select a dot com or dot net, even if hyphens are used.

Article Writing

4. Article writing that gives relevant and useful information is another powerful tool for attracting people to your site and improving your sales. There are two amazing tools to help you produce unique articles and submit them to hundreds of directories – all automated – that will assist you and will speed up the process.

Relevant Content

5. Ensure you have useful content on your sites.  While keyword density is vital for search engine placement, having useless information or annoying repetition of keywords will not encourage your customer’s confidence in your site.

Keyword Rich

6. When thinking of keywords, think like your target customers. Watch out for current trends that may be a profitable niche and ask: What keywords will people explore now?  Invest in keyword search software such as EasyNicheFinder that will give you way more than just effective keywords, but also likelihood of customer sales, strength of your competition and available domains

Test & Measure

7.  Track and measure responses to your articles, videos and advertisements. Software such as www.go2my.ws is a simple, free and powerful tool.

Effective advertising of your service or product can be achieved with forward planning and some shrewd marketing tools. Learning marketing tactics that boost search engine rankings will make your product or service more accessible to your traffic and potential clients. Identifying relevant keywords, using targetted advertising and linking, together with useful content, can also get you to the top of the search results. Your online advertising and promotion strategy will be sure to succeed!

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7 Tips For Best Marketing Tactics

Posted by Admin on January 10th, 2010 No Comments
Wordle Cloud of the Internet Marketing Blog - ...
Image by DavidErickson via Flickr

7 Tips For Best Marketing Tactics

For many folks, owning your own profitable business is a dream come true.  The freedom of being your own boss and succeeding to the best of your ability are key goals for the internet or offline business owner. These are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs and make your own dream come true. These easy web advertising strategies and marketing tactics teach you to successfully and powerfully market you and/or your product.

1. Create A One of a Kind Selling Point

If you want to stand out from the crowd, create a Unique Selling Proposition (USP) that stresses the benefits the customers will receive from doing business with you. Make special offers that set you apart. Do you offer a discount? Will they get your product faster?  Go ahead and dramatize it, but keep the customer at the focus…”Get free immediate delivery!”  Hey, it tells the customer…you get quick service and a discount. Two definite benefits in one statement. Why should someone buy from you and not your competitor?  I hate to deal a blow to your ego, but it actually has nothing to do with you, your product, or your service.  Yeah, it’s a little self-centered, but customers are attracted by offers that point out the things that benefit THEM. Don’t go out on a limb to make new products and services to get attention. Just add a special benefit to the ones you already have… such as quick service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.

2. Use Testimonials

Hey, we all know that business owners think their product or services are the best thing going, but it’s what the current customers think about it that actually matters to your prospective customers. They’re the ones who know the product or service from their point of view… what they have to say about the product has an impact. Testimonials play an important part in advertising because they build credibility.Think about it…what better way to gain credibility than by creating a group of satisfied customers by shouting what other satisfied clients have to say?  Look at some ways to include testimonials as an effective part of your marketing tactics.

3. Upsell

Upselling is one of the most successful marketing tactics today.  Everywhere you go, someone is trying to get you to buy more.  From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the band wagon.  Why?  It works! Your customers know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it…  it’s much easier to make sales to someone you already have a relationship with. Use every opportunity to increase your sales volume within the customer audience you already have or are growing. Do you have a product that goes with the one they are purchasing?  Offer it to them at the point of sale.  Upsell tactics: It’s a proven and effective method for increasing your sales.  You may be shocked at the additional sales you can generate from those who are already buying from you.

4.  Make Your Price Seem Smaller

Divide and conquer…  The old war tactic works in marketing too!  When the price seems too steep, break it down into “buyable” size bites.  A $120 item is only 12 low monthly payments of $10.  A $365 purchase would only cost $1 per day.  Today that sounds affordable!

5.  Paint The Benefits Pretty

Customers buy because they want to enjoy the benefits of the purchase.  A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading.  Emotions are the key element that drives purchases. Use word pictures to stir up the emotions that will instigate the sale.  Let them “feel” the benefits, and they’ll be more apt to buy.

6.  Make Attention Getting Headlines

Are you ready to capture your reader’s attention with great copy?  The headline is the place to start.  How often do you scan the newspaper’s headlines before you decide whether or not to read the article?  Yeah, that’s where we lose or gain the reader’s interest, so it’s a pretty important part of the advertisement. A good headline should telegraph its message in twelve words or less. Double check those headlines.  Do they make a promise of a positive benefit, or ask a provocative question? Don’t settle for less than attention- grabbing statements.

7.  Provide An Offer They Can’t Resist Investing In NOW

Is your offer too good to pass up? If not, you need to improve it. Hey, I’m not talking about cutting prices even more…you’ve still got to make a profit.  You can make the deal sweeter just by increasing the reader’s knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little. Motivate buyers with expiration dates.  Yeah, an open ended offer encourages procrastination…which leads …yep, nowhere.  When the customer knows he has until Saturday to purchase an item he’ll pay more for on Sunday, he’ll make it a priority to head for your shop.

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Is Email Marketing Obsolete?

Posted by Admin on January 8th, 2010 No Comments
Email Marketing

Image by Danard Vincente via Flickr

Is Email Marketing Obsolete?

That is a pretty startling question.  You no doubt have checked your email dozens of times today, sent numerous emails out and gotten that many or more in, so to say that as a mode of communication that email is obsolete would be a mistake.  Email is no more obsolete than letter writing or talking on the telephone is.  But it is safe to say that it’s possible that web based email marketing is no longer cutting edge and its era as a primary tool for internet marketing may be coming to an end, in its present form.

Email Direct Marketing Tool

When email first became popular, it virtually changed the way communication worked in a way that can only be compared to the invention of the telephone.  Email combined the quickness of a telephone conversation with the ability to document what was said in a letter writing exchange.  At the time, to be able to send an email that reached the recipient’s email box in a moment’s time, even if they were on the other side of the world, was mind blowing.

The internet marketing potential was tremendous.  As internet marketing became a genuine  mode of doing business, it grew up as the use of email grew up .  However there was trouble in paradise and I probably don’t have to tell you what the problems were.  It can be summed up in one word – spam.  Spam is nothing more than unwanted email communications usually from an internet marketer.  The corresponding experience outside of the internet is the Telemarketer phone call in the middle of dinner or junk mail and both are just as irritating and unwelcome as spam marketing emails.


Advertising and Promotion Strategy: to spam or not to spam

So in the last decade internet marketing using email as the primary mode of communication with your customers has grown in two parallel lines.  The legitimate side of email marketing and customer support has grown and become more sophisticated, respected and useful.  Many businesses were able to build impressive online business empires supported by email marketing and ongoing email communications with a growing customer base.  For thousands of online marketers, the idea of conducting business without emailing customers seems impossible.

But it was the other parallel line that grew like a cancer to the point that it snarled email communications and has interfered with email deliverability for  the many legitimate email based internet merchants working in cyberspace.  The spam merchants working with sophisticated mass mailing services and software have flooded email inboxes of every citizen of cyberspace to such an extent that, without spam control software, both at the server level and at the desk top level, it is virtually impossible to use email for routine purposes any more.

Spam control software has grown exponentially as well and become powerful and sophisticated.  It has also spawned a cottage industry which has imposed a whole new cost of operations on every email user in the world who wants to avoid the spam avalanche they will face if they go unprotected.  This has created resentment and distrust in the email system of communications in general and certainly toward online merchants who wish to use the internet for customer service and marketing.  A few have spoiled it for the whole.

Because of this ongoing war between spam operators and spam control software services, email deliverability has become a tedious chore to maintain and without constant oversight, an internet merchant can lose contact with its customers in short order.  For that reason, email could become more difficult as a valid and easy to use tool for marketing and customer communications.

Responsible Email Marketing

Meanwhile new forms of communications such as instant messaging, VOIP and WEB 2.0 interoperability have begun.  The chances are that we will see email marketing small business move away from email marketing to exploit these much more dynamic methods for connecting customers. This can be seen with the advent of social networking such as Twitter and Facebook.  And while email will never die as a cornerstone of online communications, from an internet marketing point of view, it is time for us all to find new and effective ways to establish responsible email marketing.

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