7 Tips For Best Marketing Tactics

For many folks, owning your own profitable business is a dream come true.  The freedom of being your own boss and succeeding to the best of your ability are key goals for the internet or offline business owner. These are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs and make your own dream come true. These easy web advertising strategies and marketing tactics teach you to successfully and powerfully market you and/or your product.

1. Create A One of a Kind Selling Point

If you want to stand out from the crowd, create a Unique Selling Proposition (USP) that stresses the benefits the customers will receive from doing business with you. Make special offers that set you apart. Do you offer a discount? Will they get your product faster?  Go ahead and dramatize it, but keep the customer at the focus…”Get free immediate delivery!”  Hey, it tells the customer…you get quick service and a discount. Two definite benefits in one statement. Why should someone buy from you and not your competitor?  I hate to deal a blow to your ego, but it actually has nothing to do with you, your product, or your service.  Yeah, it’s a little self-centered, but customers are attracted by offers that point out the things that benefit THEM. Don’t go out on a limb to make new products and services to get attention. Just add a special benefit to the ones you already have… such as quick service. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.

2. Use Testimonials

Hey, we all know that business owners think their product or services are the best thing going, but it’s what the current customers think about it that actually matters to your prospective customers. They’re the ones who know the product or service from their point of view… what they have to say about the product has an impact. Testimonials play an important part in advertising because they build credibility.Think about it…what better way to gain credibility than by creating a group of satisfied customers by shouting what other satisfied clients have to say?  Look at some ways to include testimonials as an effective part of your marketing tactics.

3. Upsell

Upselling is one of the most successful marketing tactics today.  Everywhere you go, someone is trying to get you to buy more.  From McDonalds with its supersize options to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the band wagon.  Why?  It works! Your customers know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it…  it’s much easier to make sales to someone you already have a relationship with. Use every opportunity to increase your sales volume within the customer audience you already have or are growing. Do you have a product that goes with the one they are purchasing?  Offer it to them at the point of sale.  Upsell tactics: It’s a proven and effective method for increasing your sales.  You may be shocked at the additional sales you can generate from those who are already buying from you.

4.  Make Your Price Seem Smaller

Divide and conquer…  The old war tactic works in marketing too!  When the price seems too steep, break it down into “buyable” size bites.  A $120 item is only 12 low monthly payments of $10.  A $365 purchase would only cost $1 per day.  Today that sounds affordable!

5.  Paint The Benefits Pretty

Customers buy because they want to enjoy the benefits of the purchase.  A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading.  Emotions are the key element that drives purchases. Use word pictures to stir up the emotions that will instigate the sale.  Let them “feel” the benefits, and they’ll be more apt to buy.

6.  Make Attention Getting Headlines

Are you ready to capture your reader’s attention with great copy?  The headline is the place to start.  How often do you scan the newspaper’s headlines before you decide whether or not to read the article?  Yeah, that’s where we lose or gain the reader’s interest, so it’s a pretty important part of the advertisement. A good headline should telegraph its message in twelve words or less. Double check those headlines.  Do they make a promise of a positive benefit, or ask a provocative question? Don’t settle for less than attention- grabbing statements.

7.  Provide An Offer They Can’t Resist Investing In NOW

Is your offer too good to pass up? If not, you need to improve it. Hey, I’m not talking about cutting prices even more…you’ve still got to make a profit.  You can make the deal sweeter just by increasing the reader’s knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little. Motivate buyers with expiration dates.  Yeah, an open ended offer encourages procrastination…which leads …yep, nowhere.  When the customer knows he has until Saturday to purchase an item he’ll pay more for on Sunday, he’ll make it a priority to head for your shop.