You can visualize how people float into your bakery, attracted by that intoxicating and pleasurable sent of fresh baked goods. Think about if all those people were all signing up to your email marketing solutions promotions. By mixing the power of that smell (an unparalleled marketing technique) with email marketing solutions (the best tool for refining and expanding your customer base), you can draw-in more business. The main thing is to start amassing a list of emails, and send them out in a timely fashion. When you start sending out promotions involving your catering, or bigger customer orders, people will start ordering your services.
So here’s where you begin: collect a list of emails. When the weather is springy or just before the weekend, you can have a ‘promotional bonanza’ (or whatever you want to call it). And don’t forget, after work, people love the feeling that a baker’s dough fills them with. Have a few batches of your best bagels, or your tastiest cookies, wafting through the streets and give out a few free samples. Those customers will really appreciate it! As you already now, people will automatically be attracted to your store by the incredible smells. Giving out free samples and coupons in exchange for sign-ups for your catering promotional newsletters is one way to improve your client base. By offering them a sweet croissant or a bagel ‘on the house’, AND promotions for future purchases, you will leave your customer with a good taste in their mouths. It’s hard to forget a good deal that is also tasty!
Also, if you have a web site you can include a free sign up box that will invite the people who are on the site to sign up for in-store promotions. These people will automatically be added to your email marketing solutions subscriber lists for future email marketing solutions campaigns.
After whetting your customers’ appetite with your tasty baked goods, the next step is to sign up for an email marketing solutions account. Signing up is simple, because most email marketing solutions are designed with the idea of keeping things as easy as can be, so that anyone can use them. Now, search through the professionally-created templates and start your first campaign.
Building your campaign is also an easy process. Email marketing solutions give you user-friendly templates so that all you have to do is input your text (or you can copy and paste it, if you want), and add your images. Here are a few tricks to think about when using your email marketing solutions to create a campaign: Do not use too much bolding, italics, and capital lettering in the main body portion or the subject line of your email. Also, try not to put too many pictures of your products without also balancing those images with text content to support the images. Symbols like exclamation points or dollar signs in your subject line should also be avoided. All these techniques, commonly used to attract attention, also end up attracting spam filters. If you overuse them, your email will not go into your subscribers’ inbox, but rather into their spam or junk mail box.
When you are ready, click a button to schedule your email marketing campaign, and it will automatically go out to the people on your list at the date and time you selected.
Now that your email marketing solutions campaign is finished and has arrived in your customers’ inbox, you will be able to track which of your clients were interested in your marketing campaign. One of the great things about email marketing solutions is that it can track ‘clicks’, and ‘opens.’ This gives you a percentage breakdown and analysis of which of your customers are opening and clicking on the promotions you have in your email. Also, by adding a ‘forward to friend’ button, you will be able increase your mailing list, and have a greater chance to have more customers.
As a bakery owner or operator, using email marketing solutions will have a large impact on the growth of your client base. By giving out promotions regarding your catering services or services for larger functions, email marketing solutions can provide you with added business and potentially grow your client base over time. Timing will make this form of marketing that much successful. This is a cost effective way to make more dough!

If email marketing solutions are so inexpensive and simple to use, why is it that you never see convenience stores using them?
As a convenience store owner, you don’t have the time or money to spend on costly print ads, and definitely not enough of a profit margin to justify using ads in TV. But that doesn’t mean you cannot advertise to increase sales. Email marketing solutions are a cost effective way to bring your clients to your store more often. Compared to other forms of advertising, email marketing solutions cost a fraction of the cost. Print ads can run you anywhere from a few hundred dollars to tens of thousands. Obviously, this isn’t an option for your store. Email marketing solution platforms can cost as little as $10 for one thousand emails.
You don’t have time for this! Your store is open early and late in order to accommodate your clients. Plus, you need your free time to spend with the family. You won’t be able to get around to this also, right?
Wrong!
Email marketing solutions only takes a few moments to set up, and what you get are professionally crafted advertising campaigns sent directly to your clients.
So here’s how you start. This first thing you have to do is collect a list of emails. There are a number of ways to do this. One effective method is to collect business cards: At the cash register, you can place a bowl (or some other form of bin). Add a sign telling clients that if they drop off their business cards, they can receive discounts on in-store purchases through your email marketing solutions campaigns. What clients will do is put their business cards in the bowl with an email to contact them. Just like that, you have the first few contacts for you email campaign.
Now, you need to sign up for an email marketing solutions account, create your first campaign and send it out to the people on your list. Signing up is simple, as email marketing solutions are user-friendly.
Creating your campaign is a simple process also. Email marketing solutions provide you with simple-to-use templates. All you have to do is input your written information (or copy and paste it), and add your own images from your computer.
Once your email marketing campaign is created and sent out, you will be able to track which of your clients were clicking on your promotions. Also, by adding a ‘forward to friend’ button, you can also expand your mailing list, and increase your potential to gain more clients.
Here are some things to keep in mind when filling in your email marketing solutions template: Do not use excessive bolding, italics, and capital lettering in the body or the subject line of your email. Plus, try not to put too many product images without adding content to support the images. Bolding, italics, capitalization, and a high image to text ratio are all criteria that the spam filters look for. If you overuse them, your email will not go into your subscribers’ inbox, but rather into their spam/junk box.
By using email marketing solutions, your convenience store will have a greater customer return rate, which will drive up your sales. Email marketing solutions can provide you with this added business in a very reasonable and time-sensitive manner. It can maximize your store’s potential, save your money, and provide you the opportunity to spend quality time with your family. Now that sounds like a sweet deal!