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New Online Marketing Technology Tools for Lead Generation

Posted by Admin on December 5th, 2009 No Comments

According to the Kelly Group, the percentage of small and midsized home and trade-services businesses with websites will increase to 60 percent by 2010, up from just 33 percent today.
What are the latest techniques and tools for marketing and advertising? Today, we use new technologies like Search Engine Optimization (SEO) to make a website show up on the first pages of the engines like Google when people search for what they want. Then there’s Social Media Marketing (SMM). But in reality marketing, advertising and SEO is all about one thing — lead generation.
There are basically two ways SEO works: onsite website optimization and offsite via links directed to your website.
And the other trend, social media, shows that there are a number of consumer referral and home-services community sites like Craig’s List or ServiceMagic. In addition, small business entrepreneurs are posting pages on MyFace, while creative talent post on pages in MySpace. Twitter is also gaining in popularity.
Customers are more sophisticated and demanding these days, and we all like to go online and chat about things. So in order to find you and your company, peroduct or service a combination of SEO and SMM targets people who are sharing ideas and opinions, and looking for what you might be selling.
It is like the “Good Housekeeping Seal of Approval” in that social media is the online way that we share ideas, opinions and insights, with others. There are online social networks for communities of people who share interests and activities, while social media includes an assorted array of online communications hubs driven by users: Internet forums, message boards, blogs, podcasts, wikis, and videos. there’s also music and picture-sharing, vlogs, wall-postings, email, and instant messaging. These are all new outlets for marketing.
SMM includes offsite optimization strategies with the intent of distributed content across multiple social media networks. We can add links to services such as Digg, Del.icio.us or Readdit. Marketers can write unique content embedded with key words and phrases, so when people search online, there’s a better chance of finding your content via the search engines like Google.
SMM is about being social so this offsite work includes research, and a social media strategy with specific tactics for having two way conversations with target audiences. So it’s important to get content out there and create pages that provide links back to your website. This ultimately will build traffic, and bring you return on investment (ROI.)

Kristin Gabriel is writer and social media marketing professional with a Los Angeles SEO firm. Her company also handles marketing, public relations, and online advertising. Visit MarComNewMedia.com or call 323.650.2838.
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Tags: social media marketing

Online Marketing The Right Way

Posted by Admin on November 24th, 2009 No Comments

In the Internet marketing world, people seem to share a common dream. That dream could be summarized into one sentence that would read something like this: I want to make a lot of money, quickly, guaranteed and without having to work too hard. Sounds like a dream, doesn’t it? Who would not want to wake up one morning and find out that he’s filthy stinking rich. I know I would. Unfortunately it’s not that easy. There are traffic tactics, direct response systems, seo solutions, list building and management techniques, relationship building tactics and other things you need to be familiar with if you want to be successful online and, in this article, we’ll talk about the two most important ones: list building and management as well as some great relationship building tactics. List Building In Online Marketing – What Is It And Why Should You Care? An email list is a group of people that allowed you to email them. Why do you need them? Well, there are many reasons why a list is very useful, but I would like to mention just one: if you have a list of people that actually likes you, you can email them and pretty much ask them what they would be willing to buy from you, and if you have a good relationship with them, they’ll happily tell you. Once you know what they want to pay for, all you got to do is create it and sell it to them. Easy, right? How Do You Build A Good Relationship With Your List? Once you actually have a list, building a relationship with them is easier than you think. Just imagine you just met someone brand new and you want them to like you. What do you do? You make a good impression, do nice things for them and generally speaking care about them, right? It’s exactly the same with your list. You have to impress them by providing a very good incentive to join your list and then just keep doing nice things for them (which online translates into providing really good content) and make sure you actually care about them (which pretty much means you don’t send them low quality stuff or push them too hard to buy from you.) That’s it. Easy enough, right? This is pretty much it when it comes to working with your list. The bottom line is that all your traffic tactics and schemes, seo solutions and direct response systems won’t mean much if you don’t have a list of people that will be your raving fans, so go get it. Here’s a great resource for you if you’d like to read a bit more about these and other Internet Marketing tips that are guaranteed to make you cash if you simply use them.

Grapex Performance Marketing

Online Marketing

Social Media Marketing
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Tags: social media marketing, Web Marketing